Connected Car Solutions Drive Buzz At Mobile World Congress 2016

26 February 2016

Connected cars have zipped into the fast lane of late, as evidenced by the plethora of announcements and market forecasts that took center stage at the Mobile World Congress in Barcelona.  It makes a lot of sense when you think about it: the connected car value proposition is strong for automakers, mobile operators and consumers – all of whom benefit when investments in vehicle connectivity and smartphone integration platforms are leveraged in an innovative way.

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Connected cars have zipped into the fast lane of late, as evidenced by the plethora of announcements and market forecasts that took center stage at the Mobile World Congress in Barcelona.  It makes a lot of sense when you think about it: the connected car value proposition is strong for automakers, mobile operators and consumers – all of whom benefit when investments in vehicle connectivity and smartphone integration platforms are leveraged in an innovative way.

GSMA

GSMA

The strong market growth will be driven by surging consumer demand, constant need for connectivity, increased dependency on technology and the growing number of tech-savvy consumers.  Look for an expansion in the number and scope of connected car partnerships between automakers and key players in the mobile sector.

The connected car growth forecasts are mind-blowing: BI Intelligence believes there will be more than 220 million connected cars on the road by 2020.  Grand View Research expects the global connected car market to reach $180.30 billion by 2022.

In a keynote speech at MWC 2016, GSMA Director General Mats Granryd said he expects to see the first self-driving cars to be in use by 2018 as a result of 5G deployment.  At MWC 2016, a number of automotive and transportation announced support for the GSMA Embedded SIM Specification to help accelerate the growth of the connected car market.

The interoperable specification will allow automakers to remotely provision connectivity over the air to vehicles – regardless of their mobile operator or where the vehicles are manufactured, GSMA said.  So far, General Motors, Jaguar Land Rover, Renault Nissan, Scania and Volvo Cars have announced support for the standard.

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Here are just a few of the connected car announcements from MWC 2016:

  • AT&T announced a multi-year contract to help provide in-vehicle Internet connectivity to Porsche and Audi — two of Volkswagen’s luxury brands.
  • In a keynote address at MWC, Ford CEO Mark Fields discussed how the Ford Smart Mobility strategy is fueling the automaker’s transition to an auto and a mobility company. Fields said Ford will focus on connectivity, mobility, autonomous vehicles, customer experience, and data and analytics.
  • Samsung unveiled its Connect Auto dongle to bring LTE connectivity to older vehicles.
  • Ericsson announced a deal with Geely Automobile Holdings of China to jointly develop “an industry-leading connected car platform.”

 

Links

http://www.businessinsider.com/iot-ecosystem-internet-of-things-forecasts-and-business-opportunities-2016-2

http://www.theverge.com/2016/2/21/11081476/samsung-connected-car-lte-dongle-mwc-2016

http://www.businesswire.com/news/home/20160210005587/en/Automotive-Industry-Adopts-GSMA-Embedded-SIM-Specification

http://www.mobilenewscwp.co.uk/2016/02/22/gsma-self-driving-connected-cars-in-europe-by-2018/

https://globenewswire.com/news-release/2015/12/08/793725/0/en/Connected-Car-Market-Size-To-Reach-180-30-Billion-By-2022.html

http://www.reuters.com/article/us-telecoms-mobileworld-autos-idUSKCN0VV1ZF

http://www.businesswire.com/news/home/20160222005902/en/Ford-Expands-Ford-Smart-Mobility-Mobile-World

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