Collaboration Between Mobile Operators and OTT Companies Alters Competitive Landscape

19 March 2015

ANALYSIS:

As mobile network operators grapple with declining P2P voice and SMS messaging revenues, many service providers are looking to collaborate with over-the-top (OTT) players to gain a competitive edge.  Several key trends are having a profound impact on the strategies of communications service providers.

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ANALYSIS:

As mobile network operators grapple with declining P2P voice and SMS messaging revenues, many service providers are looking to collaborate with over-the-top (OTT) players to gain a competitive edge.  Several key trends are having a profound impact on the strategies of communications service providers.

Traffic is growing exponentially and operators are racing to support a myriad array of devices.  Additionally, competition is commoditizing telecom services, pressuring margins.   But collaboration between communications service providers and OTT companies can deliver more value than going it alone.

NEWS SUPPORTING ANALYSIS:

txt Nation

Case in point: txtNation has been working to change the way mobile operators participate in OTT, by enabling users to control their messaging and voice flows across all communication channels.  More than three-fourths of mobile operators are looking to ink OTT partnerships because doing so will increase revenues.

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TV App Agency, a developer of cross-platform OTT applications, has joined the Xbox Apps Developer Partner Program.  The collaboration not only will boost Video on Demand (VOD) applications for Microsoft’s Xbox 360, but it will grow the number and quality of applications.

“This further enhances our reputation as a Premier OTT app developer and the partner of choice for Smart TVs, set-top boxes, gaming consoles, mobile and tablet development,” said Bruno Pereira, TV App Agency’s director and co-founder.

Fring Alliance

That’s the same motivation the prompted Genband to form the so-called fring Alliance — a global Over-the-Top (OTT) platform enabling Communications Service Providers (CSPs) to provide instant messaging, voice and video services to potentially billions of subscribers.

 

Links to Original Sources

http://www.prweb.com/releases/tvappagency/xbox/prweb12536191.htm

http://blog.txtnation.com/txtnation-seek-collaboration-with-ott-players-press-release/?utm_source=rss&utm_medium=rss&utm_campaign=txtnation-seek-collaboration-with-ott-players-press-release

https://www.fringalliance.com/press-releases.shtml

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