Consumers’ ‘Time Shifting’ Habits Provide a Boost to Set-top Box Partnerships

06 May 2015

In the dynamic set-top box market, collaboration increasingly is key to engaging consumers and gaining market share – particularly since the practice of “time-shifting” has redefined the way consumers think about – and view – television.

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In the dynamic set-top box market, collaboration increasingly is key to engaging consumers and gaining market share – particularly since the practice of “time-shifting” has redefined the way consumers think about – and view – television.

Wintergreen Research

Wintergreen Research

The global dedicated set-top box market will reach $15.6 billion by 2018, according to a recent report by WinterGreen Research.  Perhaps even more significant: deployment of next-generation gateways and cloud computing to manage in-home Internet connectivity to HD TVs will trigger significant growth.

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Technologies like DVRs, online platforms and video on demand (VOD) have made it easier for consumers — particularly Millennials — to “time shift’ rather than to watch live, scheduled TV, according to a new survey of 1,200 consumers from Hub Research.  The good news for traditional TV providers: most time-shifted viewing still happens through a set top box; DVRs (34 percent) and VOD (19 percent) account for more than half of all time-shifted viewing.

TransGaming, for example, has actively pursued partnerships with Smart TV and set-top-box manufacturers — most recently a deal with Liberty Global to deliver its GameTree on-demand games to international cable company Liberty Global.

Concurrent

Concurrent

Another case in point: SeaChange International and Concurrent recently announced a collaborative partnership to supply software and content delivery network technologies to a leading video service provider in North America. The collaboration pairs SeaChange’s Adrenalin multiscreen video software with Concurrent’s UpShift unified content delivery and object-storage solution to deliver an integrated solution for streaming live and on-demand services to IP-connected devices and TV set-top boxes.

Set-top box data also will drive improvements in acquiring viewership data.  Starcom MediaVest Group and set-top box vendor FourthWall Media inked a deal granting agency access to anonymous, non-aggregated granular viewership data from millions of set-top boxes from FourthWall Media. Acxiom Safe Haven will work with both companies to insure that all data remains privacy compliant. This is only the most recent move to gain value by leveraging set-top data and analytics.

Sources

http://www.whatech.com/market-research-reports/press-release/it/44037-global-set-top-boxes-market-shares-and-forecasts-to-2018-explored-in-new-market-research-report

http://www.ccur.com/home/about/press-room/press-release-finder?pressreleaseid=895

http://www.prweb.com/releases/2015/02/prweb12541679.htm

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