Consumer Excitement for New Entertainment TV will be Driven by 4K and HDR Integration
– Michel Rahier

10 September 2014

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Transcript:

The Battle over new generation TV at home; 4K, HDR

There is a lot happening in the marketplace and probably the most important thing today, in 2014, is the emergence of 4K.

It is about 4K resolution, as the resolution is much better than what we had with HD.

It is an evolution for tv manufacturing. They like to be able to sell a new generation of product and they are preparing themselves to do so.

But if you are looking at that situation from an end user point of view that’s probably going to be a little bit different because it is not only about resolution.

Probably other elements will be as important in winning the battle of the new generation of tv experience in the home.

Quality of the image, in particular as well as the rendering of the contrast and those kind of things which are largely influenced by technologies such as HDR.

Hight Dynamic Range is really changing the type of rendering we can have in the living room in terms of contrast.

It is probably the combination of 4K together with HDR that is going to be very interesting for the end user and it is going to motivate them in order to move to that new generation tv set which are coming in volume into the market place in 2016-2017.

Those different elements are not moving at exactly the same pace because these are different technologies. There is one thing which is quite common across the board which is our ability to get our technologies standardized.

We are progressing along the different fronts – 4K is a done deal, then there is HDR.

There are other technologies, I know I have spoken a lot about HDR, but there is the optimization of the color range, like wide color gamut, for example is something that can also changing the experience in the home.

All this is in the standardization process but we are well on our way to being able to work on the demonstrations and pilots, both this year and next year, to secure the volume in 2016-2017.

So I’m quite confident that the end user customer are going to have right level of appetite to make this a success, if we look at the combination of those different technologies.

Not 4K on its own, not HDR on its own, not wide color gamut on its own but a combination of all three is definitely a value proposition that is making a huge difference compared to the current television set and the current tv experience that we have in the home.

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