Pascal Portelli, Technicolor: New Immersive Technologies Elevate Consumer Expectations in Video Entertainment

10 September 2014

Transcript:

Beyond Resolution: HDR

So I think this is a very fundamental overhaul, a complete change, a complete shift in the experience in the industry.

People have expectations that are growing and this is around the immersive experience, the whole shift around 4K. UHD is fundamentally going to fulfil those expectations and probably set the bar even higher.

Beyond resolution, just the number of pixels on a given screen, high dynamic range is also something that has a lot of promise.

HDR is something that typically you know it when you see it, something that you cannot fail to see the difference, versus the current, so to speak ‘low dynamic range’ setting.

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Transcript:

Beyond Resolution: HDR

So I think this is a very fundamental overhaul, a complete change, a complete shift in the experience in the industry.

People have expectations that are growing and this is around the immersive experience, the whole shift around 4K. UHD is fundamentally going to fulfil those expectations and probably set the bar even higher.

Beyond resolution, just the number of pixels on a given screen, high dynamic range is also something that has a lot of promise.

HDR is something that typically you know it when you see it, something that you cannot fail to see the difference, versus the current, so to speak ‘low dynamic range’ setting.

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It is so staggering, the way it improves the contrast and how the picture looks in challenging environments where the contrast is really low. So it really makes a big difference.

People see the difference when the images are side by side. People understand at once that it makes a huge difference and they want it.

Now this has fundamental implications because it changes the whole chain, for the industry, from start to finish.

It means you have to shoot differently, you need different cameras, you need to do the post production in a specific fashion. The transmission, for 4K and HDR have implications, you need a much bigger pipe and a lot more bandwidth.

There are a lot of ripple effects for the industry at large.

It’s not a mudane change – it is going to take years. Probably like HD, a decade before everyone has those experiences and everyone has UHD with HDR but positions are being taken at the onset.

Technology choices in HDR are going to be made in the next year or two years so this is when the battle is won or lost, essentially.

After that it is incremental wins or losses but the big wins and losses are going to happen in the next 24 months.

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