Research and Development Should Balance Current Needs with Future Trends
– Cristina Gomila

10 September 2014

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Transcript:

First of all we are building on our foundations. We have already a lot of know-how from many years of experience. We have worked on the professional space and we have worked with content creators. Right now we are looking at how these technologies are going to impact the mass market.

In research, we basically have to balance a portfolio. We need to serve our clients and our business for carbon market needs, but at the same time we need to explore the future trends.

I think that consumers are always asking for better experiences. Better content whether it’s image or whether it’s audio and how we can make the images more astonishing.

I think users also want new experiences. How can they consume that content differently? We are looking at things which are on the head mounted experience, where you have 360 degrees immersive content which absolutely impresses on some type of films. We are looking at things which are augmented reality. Even on consumer devices, mobile and tablets, how we can get new content interleafed with a capture.

Research is not done in a closed ecosystem. We really need to change with our clients. We need to understand what the market needs are and it is very important to establish that dialogue. As experts, we can provide some advance on what we think is important, but we need to understand what they see volume on and how we can contribute to that.

From my point of view, the evolution really means a close relationship with our business units, with our clients in understanding and delivering solutions to learn.

Subscribe today…

don’t get left out of our news and analysis

Subscribe
Transcript:

First of all we are building on our foundations. We have already a lot of know-how from many years of experience. We have worked on the professional space and we have worked with content creators. Right now we are looking at how these technologies are going to impact the mass market.

In research, we basically have to balance a portfolio. We need to serve our clients and our business for carbon market needs, but at the same time we need to explore the future trends.

I think that consumers are always asking for better experiences. Better content whether it’s image or whether it’s audio and how we can make the images more astonishing.

I think users also want new experiences. How can they consume that content differently? We are looking at things which are on the head mounted experience, where you have 360 degrees immersive content which absolutely impresses on some type of films. We are looking at things which are augmented reality. Even on consumer devices, mobile and tablets, how we can get new content interleafed with a capture.

Research is not done in a closed ecosystem. We really need to change with our clients. We need to understand what the market needs are and it is very important to establish that dialogue. As experts, we can provide some advance on what we think is important, but we need to understand what they see volume on and how we can contribute to that.

From my point of view, the evolution really means a close relationship with our business units, with our clients in understanding and delivering solutions to learn.

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