4K UHD: Out of the Living Room and Into the Marketplace

03 March 2015

4KLogoA lot of the attention 4K UHD has garnered in recent months has focused on its most obvious value proposition – better quality consumer video content. But although delivering a better movie or TV experience for consumers is the low hanging fruit in the sector, don’t discount growth prospects for the business applications of 4K UHD.

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4KLogoA lot of the attention 4K UHD has garnered in recent months has focused on its most obvious value proposition – better quality consumer video content. But although delivering a better movie or TV experience for consumers is the low hanging fruit in the sector, don’t discount growth prospects for the business applications of 4K UHD.

In fact, businesses and government users including financial services, rail and mass transit, casinos and stadiums are beginning to tap the potential of 4K UHD. Also, medical and retail applications are emerging for Ultra HD displays – and they are providing new ways to drive sales and marketing activities.

Biggest Takeaway: Non-entertainment applications of 4K UHD offer significant advantages in healthcare – particularly as it relates to the operating suite. NDS Surgical Imaging (NDSsi) recently launched a suite of advanced medical visualization technologies that delivers 4K-resolution during endoscopic medical procedures.

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Leveraging 4K UHD technology to deliver exceptional customer experiences also can have a powerful impact on B2B fashion industry players and their valuable brands. Look for 4K UHD deployment in non-entertainment settings to rise significantly in the coming months.

4K UHD Helps Define B2B Digital Showroom

Case in point: global fashion brand Tommy Hilfiger took the wraps of a new so-called digital showroom that aims to transform the sales experience with its B2B customers.

tommy-hilfiger-logo_1Tommy Hilfiger is owned by apparel giant PVH Corp., which also owns and markets the Calvin Klein brand worldwide. The centerpiece of the digital showroom is an interactive half-meter by one-meter touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens.

It works like this: customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as color offerings and size ranges.The concept pioneers a new digital platform that revolutionizes the traditional sales experience.

Tommy Hilfiger launched its digital showroom in Amsterdam on January 21, with key international wholesale partners. The company is establishing a global roll-out plan to expand the concept into markets worldwide. Tommy Hilfiger’s digital showroom starts with the traditional B2B product selection and ordering experience then takes it a step further – not just streamlining the process, but creating an interactive experience that allows buyers to have custom-tailored discussions on everything from merchandising and deliveries to styling. The digital showroom complements Tommy Hilfiger’s existing sales tools, delivering stronger brand identity.

Sources:

http://www.businesswire.com/news/home/20150121005071/en/Tommy-Hilfiger-Transforms-Sales-Experience-Launch-Innovative#.VMKF8dLF-ak. http://www.businesswire.com/news/home/20141111006670/en/NDSsi-Takes-Medical-Visualization-Level-Sharpness-Clarity#.VMae_NLF-ak.

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