Beyond the Buzz: 4K UHD Looks Increasingly Ready for Prime Time

08 April 2015

Not that long ago, 4K ultra-high definition (UHD) was driven by early adopters’ high-dollar purchases of the leading-edge technology. In a New York minute, however, everything has changed – helped mightily by growth in 4K content and the premiere of exciting new models with lower prices. In recent weeks, major consumer electronics manufacturers including Samsung, Sony, LG, Panasonic, Vizio and others have unveiled a veritable smorgasbord of high-end 4K TVs that take the all-important consumer experience to new heights.

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Not that long ago, 4K ultra-high definition (UHD) was driven by early adopters’ high-dollar purchases of the leading-edge technology. In a New York minute, however, everything has changed – helped mightily by growth in 4K content and the premiere of exciting new models with lower prices. In recent weeks, major consumer electronics manufacturers including Samsung, Sony, LG, Panasonic, Vizio and others have unveiled a veritable smorgasbord of high-end 4K TVs that take the all-important consumer experience to new heights.

Even better news for consumers: prices are coming down – fast. Industry analysts are bullish on widespread consumer adoption of 4K UHD in the near future. Nearly half of households upgrading to the technology by 2020, according to a new report by Strategy Analytics. That forecast is in line with a survey by the Consumer Electronics Assn. (CEA) earlier this year, which found 27 percent ranked 4K UHD capability as the second-most important feature behind cost when selecting a new TV. Better picture quality, which also is a key benefit of 4K UHD TVs, ranked third with 24 percent.

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Market Forecasts Exponential Growth for UHD As Prices Fall Below $1000

Ultra High Definition (UHD) or 4K televisions will take the U.S. by storm over the next five years with nearly half of households upgrading to the technology by 2020, according to a new report by Strategy Analytics. In 2014, shipments of 4K/Ultra HD TVs in Asia Pacific accounted for 75 percent of global sales, growing by 633 percent to reach 12.1 million units. Sales in North America and Western Europe last year accounted for 12 percent and 11 percent respectively. The United States is poised to emerge as the leading market for 4K or Ultra HD TVs, followed by the leading Western European markets, Australia, South Korea and China. With entry-level prices for advanced TVs expected to fall well below the all-important $1000 threshold, demand for UHD TVs will soar worldwide, according to Strategy Analytics’ new Connected Home Devices (CHD) report “Ultra High Definition TV Displays: Global Market Forecast”. In other findings from the report, Strategy Analytics forecast global shipments of Ultra HD TVs will more than double to 27.5 million units this year; annual shipments are expected to reach more than 100 million by 2018. The forecast is consistent with a survey by the Consumer Electronics Assn. (CEA) earlier this year, which found that 38 percent of consumers planning to buy a television will seek to increase screen size –and 31 percent will look to improve picture quality. Although more than half of consumers cited price as the most important aspect to consider when purchasing a TV, 27 percent ranked 4K UHD capability as the second-most important feature. Better picture quality, which also is a key benefit of 4K UHD TVs, ranked third with 24 percent.

Sources:

http://www.pcworld.com/article/2905752/samsung-starts-shipping-new-4k-tvs-with-tizen-os.html

https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=10660.

https://www.ce.org/News/News-Releases/Press-Releases/2014/Tuning-in-to-Tech-CEA-Study-says-Viewers-want-4K-U.aspx

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