HDR, UHD, WCG and Other Technologies Create New Opportunities for Story Telling
– Kirk Barker

10 September 2014

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Transcript

We at Technicolor are into R&D storytelling. We want to make stories more alive to the consumer. We want to give the artists better ways to tell those stories and want to be able to communicate those from the artist to the user and the consumer. Immersion is just the way to do that. You can make the person forget that they’re actually sitting in front of a TV screen or looking at their smartphone with headphones on and really caught up in the story. That’s what we want to do.

In terms of technologies, the key factors are really going to be the display. The light capacities on the existing devices aren’t as bright as what your eye can see, so it doesn’t convey as much of that experience and were not just talking about TV’s. More and more content is being consumed on mobile devices, so we have to be very concerned about what you can do on a smartphone with a very small display and still render that experience into something that the user can enjoy.

But in each of those experiences we’re using the technology to give to the artist something new he can do. You see that with stuff going on right now with higher frame rate where you can suddenly capture pans in fast motion that you couldn’t capture before. You see that with HDR, which is again the high dynamic range, in dealing with light.

In terms of audio, suddenly you can place an object in a three-dimensional space around the person’s head, so that you can hear a sound coming from right here, or right here, or right above, suddenly there is a whole different type of story that can be told, a whole different type of immersive experience.

We go forward to augmented reality and areas like that. Then suddenly you can take the environment that you’re at, project the media in such way on that environment or within that environment to interact with it. Then you can do all kinds of different things. Where we are at is not the end. We see all kinds of new technology to give immersive experience to the interaction.

I believe in 15 years or 20 years from now, we’ll be looking back on 2014 and say, “Man, can you believe what those guys were doing back there with just that 3D and 4K? Man, this new stuff is really, really great.”, and so, we want to enable that. We want to continue doing the research that enables us to be ahead and to bring that to our customers.

Subscribe today…

don’t get left out of our news and analysis

Subscribe
Transcript

We at Technicolor are into R&D storytelling. We want to make stories more alive to the consumer. We want to give the artists better ways to tell those stories and want to be able to communicate those from the artist to the user and the consumer. Immersion is just the way to do that. You can make the person forget that they’re actually sitting in front of a TV screen or looking at their smartphone with headphones on and really caught up in the story. That’s what we want to do.

In terms of technologies, the key factors are really going to be the display. The light capacities on the existing devices aren’t as bright as what your eye can see, so it doesn’t convey as much of that experience and were not just talking about TV’s. More and more content is being consumed on mobile devices, so we have to be very concerned about what you can do on a smartphone with a very small display and still render that experience into something that the user can enjoy.

But in each of those experiences we’re using the technology to give to the artist something new he can do. You see that with stuff going on right now with higher frame rate where you can suddenly capture pans in fast motion that you couldn’t capture before. You see that with HDR, which is again the high dynamic range, in dealing with light.

In terms of audio, suddenly you can place an object in a three-dimensional space around the person’s head, so that you can hear a sound coming from right here, or right here, or right above, suddenly there is a whole different type of story that can be told, a whole different type of immersive experience.

We go forward to augmented reality and areas like that. Then suddenly you can take the environment that you’re at, project the media in such way on that environment or within that environment to interact with it. Then you can do all kinds of different things. Where we are at is not the end. We see all kinds of new technology to give immersive experience to the interaction.

I believe in 15 years or 20 years from now, we’ll be looking back on 2014 and say, “Man, can you believe what those guys were doing back there with just that 3D and 4K? Man, this new stuff is really, really great.”, and so, we want to enable that. We want to continue doing the research that enables us to be ahead and to bring that to our customers.

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