Film Production Community will Benefit from End-to-End Processes Across Value Chain
– Tim Sarnoff

05 March 2015

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“Interconnectivity in the production process is literally like a dance, and as we are creating this dance, we make we are all dancing to the same tune. And our production infrastructure is just trying to play that tune properly.” Tim Sarnoff

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“Interconnectivity in the production process is literally like a dance, and as we are creating this dance, we make we are all dancing to the same tune. And our production infrastructure is just trying to play that tune properly.” Tim Sarnoff

Transcript:

The Future of Production and Post

As we try to get all of these processes together, we more often than not miss a piece of the link of the communication. Today there is no single system that goes from on-set capture to all the way through to distribution.

There is no single system that makes sure that the lineage is connected from every aspect of the process.

At Technicolor we are creating processes that make sure that the moment we capture an image, all the way through the visual effects process, all the way through the color correction, all the way through the distribution piece, all of those are connected with the same data.

As the data changes in one, it ripples across across all the other ones at the same time.

So that we are not working on scenes that don’t exist in the film any more.
So that we are not working on scenes that have already been finalised.
So that we are able to be as efficient, as you possibly can be, in a very complicated business.

We are now creating production systems, automated production systems, that demand that this information get carried across.

So that people aren’t guessing from one stage to the next, so nothing is thrown over the fence and lands wherever. We make sure that if is thrown over the fence that there is some over there is calling for it, catching it and moving it along to the next stage.

The studios have been asking for – even demanding – for better explanations of what looks like a black box. Where is my film today?
The director wants to know “where is my cut today?”
The editor’s saying “I think I have it but I’m missing a piece.”

There is a demand across all of the different businesses that exist within the production structure so that we can get the images out.

Especially if you are thinking about marketing your film even before you are shooting it. So our publicity departments, our marketing departments need to get images but those images haven’t been created yet.

So we start creating images that may or may not be in the film itself and we have to make sure that when those images go out that they are consistent with the film we are actually going to deliver.

That interconnectivity to make sure that happens, is literally like a dance. As we are creating this dance we make sure we’re all dancing to the same tune.

Our production infrastructure is just trying to play that tune properly – it’s just saying here is what we have, here is what you are doing to get, here is what you are going to return to us.

Sounds simple.

More often than not there is a glitch in between those conversations, or someone leaves in the middle of that conversation and you no longer get back what you expected.

So we just have to make sure when we are doing this production business that it is structured in a way that everyone gets what they expect to get and everyone gives what they are expected to give.

 

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