The Story Behind The Future of Persuasion
– Tim Sarnoff

15 September 2015

What constitutes good storytelling today? With virtually all aspects of communication now digitized and delivered to all kinds of different endpoints (TVs, Laptops, Tablets, smartphones…and beyond), storytellers have never had more choices for how and where to engage with audiences.

That is an important back story to Technicolor’s recent acquisition of “The Mill,” a leading provider of VFX content creation for the advertising, gaming and music industries.

After all, technology is redefining how stories are created and consumed for the purposes of both persuasion and entertainment. However, there is one thing that has not changed: the overriding demand from consumers for good stories that are well told.  This is as true for Hollywood as it is for Madison Avenue.

Learn how The Mill contributes to Technicolor’s portfolio of VFX and animation companies — which now include MPC, Mikros Image and Mr. X. — to help tell the next generation of persuasive stories.

What constitutes good storytelling today? With virtually all aspects of communication now digitized and delivered to all kinds of different endpoints (TVs, Laptops, Tablets, smartphones…and beyond), storytellers have never had more choices for how and where to engage with audiences.

That is an important back story to Technicolor’s recent acquisition of “The Mill,” a leading provider of VFX content creation for the advertising, gaming and music industries.

After all, technology is redefining how stories are created and consumed for the purposes of both persuasion and entertainment. However, there is one thing that has not changed: the overriding demand from consumers for good stories that are well told.  This is as true for Hollywood as it is for Madison Avenue.

Learn how The Mill contributes to Technicolor’s portfolio of VFX and animation companies — which now include MPC, Mikros Image and Mr. X. — to help tell the next generation of persuasive stories.

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